Ads by Abhinav
Work
  • Atomic Marketing
    Feb 2023 - Present
    PPC Account Manager
    • Managed 15-16 client accounts at the same time, overseeing more than £100k per month in ad budget.
    • Drove a 40% lift in conversion rate and a 60% drop in cost per lead on a key account through ad-copy and landing-page testing.
    • Handled client communication end to end and troubleshot accounts proactively, keeping clients informed and retaining them for 3+ years.
  • OnTrack Digital
    Jun 2021 - Jan 2022
    Conversion Copywriter
    • Wrote direct-response copy for 10+ e-commerce brands, translating customer needs into messages designed to drive action.
    • Built user journey maps and wireframes in Miro that contributed to a 20% increase in conversion rate for a US bedding brand.